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For companies who want to have a professional, comprehensive web presence, custom web application development is the answer. With custom development, businesses get a top-to-bottom tailored experience that meets their unique needs as well as the needs of their clients.

Custom web application development delivers a site with three clearly defined parts that work together to create a cohesive, seamless experience for the client. You could even compare a professional site to a three-part iceberg.

  1. The public site and/or shopping cart. The tip of the iceberg—This is the public-facing marketing portion of the website, where clients browse, shop and buy items and are convinced to do business with you. This part of the site may be a simple text- and image-driven sales tool or it may incorporate shopping cart software that allows clients to purchase items securely and enables you to monitor inventory and shipping needs.
  2. The account manager. The middle part of the iceberg, somewhat visible from the water’s surface—this section is public from the standpoint that anybody can create an account, but it is secure and is client-facing. This is where clients can manage their accounts from a custom dashboard. They can add payment methods, change shipping addresses, manage orders and much more. Custom web application development can craft this secure portal with an easy-to-use interface and ensure it integrates smoothly with your public-facing website.
  3. The back office. As much as 80-90% of an iceberg lies beneath the surface, hidden from sight. Clients won’t see this part of the site, but it’s by far the most important area—and the most complicated. This is where your team can control pricing, upload new products, manage invoicing, handle shipping, process credit cards and form numerous A/R-related tasks.

The marketing part of a website is just the tip of the iceberg, but the bulk of your custom web application development efforts will go towards the software—the underwater part of the iceberg. This requires software support for a good user experience. Custom web application development can help ensure each of these parts works together to create an effective workflow.

Need custom web application development for your site? Contact the Xeo team today through our online form to get started.